SunGard enhances WealthStation platform

Source: SunGard

SunGard announced today that it has added unified managed account (UMA) capabilities to WealthStation, a wealth management technology solutions platform that helps financial advisors productively manage their high net worth clients’ assets.

WealthStation 2.0 helps financial advisors at banks, broker/dealers and independent advisory firms to consolidate assets from multiple accounts and institutions into one central planning and decision-making environment. From there, advisors can access multiple investment programs on a single platform, from one point of entry. Additionally, WealthStation 2.0 seamlessly integrates the separate workflows of asset allocation and investment selection, helping advisors spend more time on asset gathering and client facing activities.

WealthStation is designed to help advisors increase their productivity and efficiency in profiling clients, determining appropriate asset allocations, and making investment recommendations in a streamlined, point-and-click environment. Advisors now have access to a single desktop for profiling a client, completing a financial plan, developing an asset allocation, selecting investment programs and managers, and generating a comprehensive proposal and investment policy statement to present to the client at the end of the process.

Mike Winkel, SunGard's wealth management strategist and president of SunGard's Advisor Technologies business unit, said, "WealthStation helps advisors effectively advise their clients without the constraints of any one investment program or product, helping the advisor to hone strategies specific to the client's needs. Using an integrated, actionable workflow, WealthStation helps planners to grasp and solve their clients' complex high net worth needs at a holistic level, while ultimately helping provide them with a higher level of account customization and improve tax efficiencies."

WealthStation 2.0 provides advisors with access to a broad universe of Separate Account Managers, mutual funds, and exchange traded funds¾all on one platform¾through a traditional SMA or overlay management program. WealthStation's consolidated client view and single point-of-entry design allows for the sharing of allocation data, data, unified proposals, reduced data entry, and better customization of investments to help meet client needs. It also aggregates accounts by household, providing detailed drill-downs and adding to seamless movement between planning and allocation functions.

SunGard provides a flexible open architecture to give financial institutions the option of implementing WealthStation either as an end-to-end platform with or without back office accounting capabilities, or as separate and distinct point solutions, such as Overlay/Portfolio Management, AllocationMaster and PlanningStation. Both individual and complete WealthStation configurations include the most current upgrades, including PlanningStation's newest cash flow planning module.

"WealthStation continues to develop its end-to-end suite and individual solution offerings to capture the dynamically evolving needs of retail brokerage, bank, trust, insurance and independent firms. Our goal is to consistently anticipate and exceed the needs of these organizations as they strive to be best in class, and help them stay ahead of their clients' needs," said Blaine Maxfield, president of SunGard's WealthStation business.

WealthStation was developed with SunGard's Common Services Architecture (CSA), which enables discrete SunGard solutions for financial planning, asset allocation, overlay and portfolio management to be integrated into a single, configurable application, providing customers with a breadth of wealth management capabilities and helping enable faster time to market.

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