Nationwide Building Society is using the flexibility of ATM:ad, the comprehensive, end-to-end advertising solution developed by i-design, to run a campaign promoting its sponsorship of the Nationwide Mercury Prize awards show on September 5th.
ATM:ad operates across Nationwide's entire network of 2,300 cash machines, which enables third parties to run campaigns, and for the Society to promote its own products and services at the 'touch of a button'.
The campaign features across 785 through-the-wall cash machines, in a campaign that kicked off on September 1st, and will run until September 11th.
The creative for the ad was designed by Nationwide Building Society and adapted for use on the cash machine by i-design's ATM:ad in-house creative team.
The ATM:ad software will handle the whole process of booking, distributing content and recording of statistics during the campaign. Previous activity includes travel insurance and loans, and a successfully promoted sponsorship of the England football team, during the World Cup earlier this year.
ATM:ad 3rd party advertisers include British Airways, Fox Home Entertainment, Nestle, New Look, Orange & Vodafone.
Chris Hull, Nationwide's sponsorship controller, said: "The Nationwide Mercury Prize is one of the most prestigious music awards in the UK, recognising artists across all music genres. Nationwide is proud to support the award and to champion the best of UK music through this partnership.
The ads will run on both ATM screens and on receipts throughout our branch network and integrate with our creative execution within branch windows."
Ana Stewart, i-design Managing Director commented "Using ATM:ad to promote sponsorship activity of this nature is another creative way for the bank to utilise the ATM:ad solution. It highlights the dynamic flexibility and ease with which our software complements the Society’s own marketing and promotions strategy."