New Look, the high street fashion retailer is targeting customers who live or work near to its stores through a campaign on ATM:ad, the advertising medium that enables third parties to advertise on cash machines.
The campaign, which runs from the 4th to the 17th September, will focus on a 20% discount offered on New Look shoes, encouraging customers to come in to the store. As well as a strong on-screen message, the receipt will also provide a reminder about the offer.
John Ayling Associates and the client selected ATM:ad, and the campaign was booked by Concord. The ads will feature on cash machines in high street locations throughout the UK. The specific cash machines have been located through a postcode search identifying them as being within close proximity to New Look stores.
The campaign is expected to deliver 750,000 guaranteed one-to-ones, 3 million impacts and generate approximately 200,000 receipts during its two-week period.
Raquel Cubillo, Brand Manager at New Look, said: "There are very few mediums that allow us to run such a highly targeted campaign. The fact that the ads are appearing so close to our stores, as people get money from the cash machine should encourage an increase in footfall through our doors. We are excited about this ATM:ad campaign, and we expect very positive results."