Dow Jones Newswires plys Advantage

Source: Dow Jones Newswires

Dow Jones Newswires, the leading source of real-time news and information for financial professionals, today announced the launch of the "Dow Jones Advantage," a multi-component program to help Newswires customers use Dow Jones news and information to achieve their goals.

The "Dow Jones Advantage" program builds significantly on Newswires' widely-praised, 10-year-old customer professional development program. The expanded program is flexible and supports all Dow Jones news and information solutions, from the flagship Dow Jones News Service to the recently-launched Dow Jones Total Coverage, with a combination of in-person training, user reference materials and online resources. For advisors using Dow Jones News Service, there is a new online training program, which offers ideas on using Dow Jones news and information to deepen client relationships, find sales and investing ideas, and attract new business.

"Dow Jones Advantage provides our customers, from financial advisors to sector analysts, with actionable ideas and insight to help them leverage Dow Jones news and information and achieve their professional goals," said Joe Lanza, vice president, Dow Jones Newswires-Americas. "From the exciting new online course for advisors, to guidelines for filtering, searching and alerting with Dow Jones Total Coverage, Dow Jones Advantage helps all of our customers make the most of their investment in Dow Jones news."

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