SunGard's Front expands in Asia with key hires


Front Capital Systems, an operating unit of SunGard, is expanding its staff and operations in Asia, where it counts more than 20 international financial institutions as using its solutions at more than 50 sites.

Leading the effort as managing director for the Asia-Pacific region is Simon Woods, who has more than 15 years experience in field operations for trading, risk and back office software. He previously worked for SunGard Trading and Risk Systems where he was one of four managing directors responsible for sales in Europe.

"Our top priority has been to ensure we are delivering maximum value to our customers. We are a well kept secret in the Asia Pacific region - I want to ensure that changes," said Woods, who began building his team in February.

The new hires in the Asia Pacific region include:
Louis Niven, sales director for Southeast Asia based in Singapore, who previously worked for seven years at Misys as regional director for all banking products for Southeast Asia;

Brendon Seeto, sales manager for Hong Kong and Southeast Asia, who was with Patsystems where he was senior account manager for Asia responsible for sales, pre-sales, support and project management for the electronic trading platform's exchange-traded derivatives;

Eddie Wang, sales manager for China, who worked in a business specialist role on sales, pre-sales, support and implementation in the New York-office of U.S.-based Derivatech Risk Solutions, which was acquired by Front Capital Systems in March.

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