Pension and savings fintech Cushon rebrands to NatWest Cushon

The change follows the investment made by NatWest Group into the development of the business’s technology and products in the past 12 months as it continues its growth journey.

NatWest’s iconic tagline ‘Tomorrow begins today’ will also be adopted by NatWest Cushon and is the perfect reflection of its ambition to make pensions easier and more accessible for employees and employers alike.

The business’s new identity reflects the best of the two companies: NatWest’s financial strength and heritage with Cushon’s fintech innovation and agility.

NatWest Cushon provides diversification to the wider group’s portfolio of brands and products with its innovative and accessible workplace pensions and savings offering.

Beyond the business rebranding, there will be no impact on the products available to customers or employers. The Cushon Master Trust has not been renamed, and NatWest Cushon will remain a separate company within the NatWest Group.

NatWest Cushon will continue to work collaboratively with other forward-thinking organisations, individuals, and policymakers as we all strive to tackle the big issues facing the pensions industry such as customer engagement, trust, increasing consolidation and how best to encourage people to save more, earlier.

The business, now with the familiar name of the NatWest group attached, will continue innovating to remove complexity associated with our industry and make it easier for people to save for their futures.

Ben Pollard, Founder and CEO of Cushon, said: “A year since we became part of the NatWest Group, we wanted a new brand to represent the ‘best-of-both’ that customers get from NatWest Cushon. The peace-of-mind of that your money is being looked after by one of the UK’s largest banking groups, plus the tech-led experience and innovation that you would expect from a Great British FinTech. NatWest’s purple-power plus Cushon’s pink-fizz is a winning combination for savers and employers.”