Advanced Financial Applications (AFA), a leading provider of trading technologies to buy and sell side financial organizations, today announced that Prime Executions, Inc., a NYSE agency floor broker, has entered into an agreement to offer AFA's IMPACT Pro platform to its institutional and broker-dealer clients.
AFA will provide Prime's clients with a network of electronic connectivity to Prime's desk.
Prime's clients will now have access to AFA's Integrated Order Processing (IOP) capability, which enables users of the IMPACT Pro solution to seamlessly manage trades from execution through settlement.
Said Daniel Tandy, Prime's Senior Managing Director: "We value our strategic alliance with AFA and the ability it gives us to sponsor a customizable, integrated order management system for our clients. In our rapidly changing trading environment, the ability to offer our clients multiple trading alternatives, in addition to solving middle office allocation and back office reporting issues, is vital to our business strategy going forward."
Commented Dean Stamos Managing Director of AFA: "Clients increasingly demand seamless inbound and outbound connectivity for their order flow. In deploying AFA's web-based, turnkey solution we have given our clients both connectivity and the ability to process orders from execution through settlement on one platform. IMPACT Pro provides trading efficiencies to Prime's clients and will help to differentiate Prime's services."