Fiserv introduces custom card collection
26 June 2006 | 2277 views | 0
Personix, a leading provider of high-volume personalized customer communications and a business unit of Fiserv Inc. (NASDAQ:FISV), today announced the debut of the Personix Custom Card Collection (CCC), a unique, pre-designed line of custom ATM, debit, credit and gift litho cards.
Personix customers can choose from a broad range of card design categories, including Payroll, Healthcare, Regional, Credit Union and Patriotic.
"Research suggests that aesthetically appealing cards are used more frequently," said Steve Knapp, Senior Vice President and General Manager, Personix St. Paul and Nashville. "And with Personix CCC, customers will save valuable design and proofing time while receiving a top-quality custom look for much less than traditional custom cards."
The Personix commitment to quality is embedded in every stage of CCC production. Before the production process begins, Personix inspects the individual components of customer orders: core plastic (PVC), ink, magnetic stripe material, signature panel and holograms - each following rigid certification standards established by Visa and MasterCard. Cards are produced using HP Indigo technology - a state-of-the-art specialty press designed for printing on plastic. Characterized by superior registration and quality, the Indigo s2000 applies lamination over the printing to increase durability - a particularly important benefit for cards that are read or swiped repeatedly.
"There are only a few Indigo presses currently in use for card manufacturing, so this investment by Personix sets the company apart as a leader in its custom card capabilities," added Knapp.
Cards can be ordered in any quantity of 1,000 or more and produced in approximately four weeks from proof approval.