21 January 2018
visit www.ebaday.com

Sun Hung Kai Financial licenses SAS CRM system

23 June 2006  |  2494 views  |  0 Source: SAS

SAS, the leader in business intelligence, announced today that Sun Hung Kai Financial, one of the largest and longest established Hong Kong financial services groups, has selected SAS Customer Relationship Management (CRM) Solution to improve its return on investment and increase both its profitability and market share.

The Group is aiming to extend its wallet share and generate more revenue by matching its financial products to individuals' needs.

"We looked for a solution that amplifies the return on marketing investment by enabling an organization to have better insights regarding customer behaviour and respond more swiftly to time-critical marketing opportunities," said Rebecca Neufeld, Head of Strategy and Corporate Marketing of Sun Hung Kai Financial. "We chose SAS as it can provide a total integrated customer intelligence solution that builds on SAS' deep industry and domain expertise and its best-in-class technology. With its proven track record of success in the financial services industry in Hong Kong and Greater China, we are confident SAS understand our needs."

SAS has developed a complete roadmap for optimizing Sun Hung Kai's CRM strategy, from customer profiling to predicting customer behaviour and implementing effective marketing campaigns. The first stage will start with establishing customer centric profiles, allowing Sun Hung Kai to identify the most profitable customers - a vital step before drawing up tactics for boosting the effectiveness of database marketing. The initial process will take about three months.

"Successful CRM implementation always starts with the power to know about customers," said Edvan Chan, General Manager, SAS Hong Kong and South China. "By using cleaned customer data and advanced analytic technology, predictive marketing such as cross-selling and up-selling can be executed, and marketing campaigns can be delivered to the right customers at the right time through effective campaign management."

Comments: (0)

Comment on this story (membership required)

Related company news


Related blogs

Create a blog about this story (membership required)
visit www.fivedegrees.nlvisit www.thomsonreuters.infovisit www.ebaday.com

Top topics

Most viewed Most shared
Europe begins Open Banking era in subdued styleEurope begins Open Banking era in subdued...
12678 views comments | 33 tweets | 38 linkedin
BofA leads on blockchain patentsBofA leads on blockchain patents
8052 views comments | 12 tweets | 12 linkedin
Standard Chartered establishes fintech innovation and investment unitStandard Chartered establishes fintech inn...
7910 views comments | 14 tweets | 14 linkedin
hands typing furiouslyFintech Adoption is About People, Not Tech
6995 views 1 | 6 tweets | 2 linkedin

Featured job

Competitive base + commission
London, UK

Find your next job