Bank of America is introducing photographs on debit and credit cards in a bid to stamp down on fraud and theft.
The bank says it will be the first to introduce photo security cards in the MidWest states, where the initial roll out is taking place.
The new cards are to be made available free of charge to new and existing current account and credit card customers. Customers can sign up to receive the cards at Bank of America banking centres, where photographs are taken onsite.
"Bank of America is committed to protecting our customer's financial relationship. With the introduction of Photo Security cards, we will reduce fraudulent use of our customer's cards and set the standard for consumer protection among financial institutions," says Katherine Lacoste, senior vice president for Consumer Card Sales at the Charlotte-based bank.