JD Edwards releases CRM system in UK
15 May 2003 | 567 views | 0
Enterprise software firm JD Edwards has launched a finance-specific customer relationship management (CRM) system, the Financial Services Client Centre, in the UK.
JD Edwards says the product, consisting of a Java-based platform and development toolkit, enables financial services firms to custom build CRM applications that fit their business requirements and utilise existing infrastructure.
The new product uses object oriented mapping for real-time access to data held anywhere within the organisation. The vendor says data model inheritance allows both fast implementation and ease of maintenance and the solution allows firms to enforce security levels by limiting access to data.
Tim Vaughan, sales director, Financial Services Client Centre, JD Edwards says: "We are launching JD Edwards into the financial services sector with a brand new approach to application development which addresses the realities of legacy systems, heterogeneous environments and competitive advantage."
Vaughan adds that packaged CRM applications contain pre-imposed data models which are difficult and expensive to integrate with existing systems.
"The solution acknowledges that financial services organisations will not want to add to the already large number of data silos on which they depend," he says.