US bank Wells Fargo has launched an 'EasyOrder' facility for online Christmas shoppers. The service stores purchasing information - multiple billing, shipping and credit card data - in one location on the Web for use by consumers when shopping at Internet merchants.
Wells Fargo EasyOrder is used by consumers at the check out to automate the credit card, shipping and billing information process online. Developed in conjunction with San Francisco-based payments outfit Brodia, the facility provides additional tools to ease the Internet shopping experience, including password management, product research, pricing comparison, merchant evaluation and record keeping for online purchases.
According to Forrester Research, online holiday sales in the US are expected to reach $10 billion this year - two times last year's figure. In addition, Forrester forecasts that 16.6 million US households will shop online over the festive period, a 66% increase from last year.
Avid Modjtabai, senior vice president of consumer internet services, Wells Fargo, says: "The holiday season is hectic enough without having to deal with lengthy online entry forms and the possibility of mis-typing an address or credit card number. People come to the Internet expecting convenience. Wells Fargo EasyOrder provides an 'express' checkout experience for online shopping."