ID Data has confirmed an order worth a minimum of £6 million to supply magnetic stripe cards to the Nectar loyalty scheme, which brings together four of the UK's leading high street brands into a transferrable rewards programme.
Slated for launch on Monday 16 September, Nectar will target the more than 12 million consumers who are members of points and rewards programmes currently operated by Sainsbury's, BP, Barclaycard and Debenhams. The new programme will offer consumers the ability to collect points at 1800 Sainsbury's, Debenhams and BP outlets and with all Barclaycard purchases. Points collected will be exchangeable for a wide range of rewards like grocery discounts, consumer goods, flights, holidays, restaurant meals, family days out and cinema tickets.
ID Data has been selected as the exlusive supplier of cards to Nectar, which today initiated a £40 million advertising campaign as it bids to meet a self-imposed target of signing 50% of all UK households. The ID Data contract, which is initially for two years from July 2002, is expected to generate revenues of £8 million over this period.
ID Data's chief executive, Peter Cox, says: "The mandate is for end-to-end delivery of the card and launch pack in conjunction with our lead partner, WAVV Rapp Collins."