Fortis Bank revamps US Web site

Fortis Bank revamps US Web site

Belgium's Fortis Bank has revamped its US corporate Web site under a contract with new media agency Razorfish.

Razorfish was responsible for the information architecture, brand and identity strategy, visual design, and implementation of the re-design of Fortis Inc.'s domestic Web presence.

The site has been designed to be clean and uncluttered, featuring clear navigation developed as a result of user testing with key audiences, says the company.

Melissa Kivett, director, corporate marketing & communications, Fortis, Inc., says: "The redesign project team, composed of Razorfish and Internet strategist, Pat Hall of Patrick Hall & Associates, combined a user centric approach with technological expertise, to create a site that achieves our objective of providing our user groups with an effective portal to our US operating company Web sites, as well as the Fortis global site."

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