Banco Atlantico deploys Siebel for multi-channel banking

Banco Atlantico deploys Siebel for multi-channel banking

Spain's Banco Atlantico has standardised on Siebel's e-business applications for its personal and business banking operations, in a bid to improve customer service.

The bank has deployed Siebel's sales and call centre modules across its call centre operations and national network of branches to give more than 650 staff a single, united view of the customer, regardless of the communication channel the customer uses.

Sales and service professionals will be able use the real-time picture of the customer to cross-sell and up-sell additional Banco Atlantico products and services and respond quickly and efficiently to inquiries, says the company.

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