Norwich Union has launched a new B2B Web site allowing brokers direct access to the firm's policy administration system for personal lines of business over the Internet.
Using the Web site, brokers will be able to view the status of their customers' Norwich Union policies online; make mid-term adjustments to existing policies; obtain quotes and new business for household products; print policy documents in their own office; order product documentation and stationery online; and view the latest Norwich Union news and product information.
Brokers using e-broking will have access to online training and a support team at the end of a phone to answer their queries.
Norwich Union says it will continue to develop and support existing technology solutions such as full-cycle EDI, but believes the new breed of Web-based technology will provide brokers with a complete menu of e-trading capabilities.
Ken Wallace, intermediary business director at Norwich Union Insurance, says: "e-broking puts brokers in control, enabling them to operate more efficiently and provide an instant, slick service to their customers - at a convenient time for them and without having to pick up the phone."
According to Wallace, the new system will take time to roll out as access for each user will have to be password secure.
Norwich Union research shows that 75 per cent of brokers have Internet access who could potentially benefit from this new system.