ViaFone puts First of Omaha field sales on the wireless Web

ViaFone puts First of Omaha field sales on the wireless Web

First of Omaha Merchant Processing is to deploy ViaFone's OneBridge mobile server to enable sales reps to access updated company and customer information over the Internet.

The deployment is intended to boost the efficiency of First of Omaha's nationwide sales network, cut infrastructure costs, and improve customer service, says the bank.

The ViaFone solution extends First of Omaha's existing Goldmine SFA (sales force automation) system so that field reps can access sales pipeline and customer information anytime, anywhere through any Web browser. Future plans include access to the application via WAP phones.

When field representatives log in to update their daily call information, the mobile Goldmine application-powered by ViaFone will synchronise any changes to provide the latest customer information for appropriate follow-up.

The solution works within the bank's security firewalls so as not to compromise data security.

Matt Minchow, senior vice president of First of Omaha merchant orocessing, says: "ViaFone's proven track record in financial services and their ability to meet our rigorous security requirements made them the ideal mobile sales solution provider for First of Omaha."

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