Visa is using the upcoming Fifa World Cup to show off some of its new technology, including face payments and instantly-issued prepaid cards with animated art.
As Fifa's official payment technology partner, Visa is looking to make a splash at the controversial tournament, which kicks off in Qatar on Sunday.
With more than one million fans expected to travel for the tournament, Visa has installed 5300 contactless-enabled payment terminals at official venues.
It is also working with Qatar National Bank and POP ID to let customers authenticate their payments with their faces at a handful of coffee shops.
Meanwhile, some cardholders in Doha will be able to scan a QR code to get instantly issued a digital prepaid card featuring animated art of the tournament's official mascot La'eeb.
Visa is also working with local banks to help SMBs accept contactless payments via NFC-enabled Android devices and is also bringing tap-to-pay to taxis.