NatWest Business has taken to video app TikTok for a campaign aimed at reaching budding entrepreneurs.
The UK bank has called in VaynerMedia London for the campaign promoting its free Business Builder online toolkit, which offers digital and event-based learning modules covering things such as sustainability, business strategy and mindset.
To front the campaign, NatWest has brought in Alessandro Vitale (@spicymoustache) an urban gardener who is launching his own product range, Sebastien Jefferies (@sebastienjefferies) a full time content creator, and Kim Grisdale (@Kustomsclothing) founder of a slow fashion brand.
Margaret Jobling, CMO, NatWest, says: "Reaching people via a modern video platform seemed appropriate, partly to reach younger audiences but also to show what our Business Builder online toolkit can do in the most accessible way possible."