/retail banking

News and resources on retail banking, consumer finance and reinventing customer experience in finance.
YES Bank launches musical logo

YES Bank launches musical logo

India's YES Bank has launched a musical logo designed to "engage with consumers more deeply by creating a multisensory experience".

Customers will be able to hear the "joyful, heart-stirring melody" when they log into online and mobile banking, at the point-of-sale, Interactive Voice Response (IVR) and mobile ringtones.

Jasneet Bachal, chief marketing officer, YES Bank, says: "With the new sonic identity, we have attempted to evolve the brand identity into a simple, memorable and modernized sound - a harmony to engage the customer on a multi-sensory level, optimized for use in digital contexts."

Comments: (0)