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Google introduces pay for parking within Google Maps

Google introduces pay for parking within Google Maps

Google has released a new feature which lets consumers pay for parking and transit fares directly from within Google Maps.

Users just need to link their Google Pay account to the Maps application to make touch-free payments at parking meters in more than 400 cities across the US.

States the tech giant: "Thanks to an integration with parking solutions providers Passport and ParkMobile, you can now easily pay your meter right from driving navigation in Maps, and avoid touching the meter altogether.

"Simply tap on the 'Pay for Parking' button that appears as you near your destination. Then enter your meter number, the amount of time you want to park for, and tap 'Pay'."

Remote top ups can also be handled within Google Maps.

The firm is also expanding the ability to pay for transit fares from Maps for over 80 transit agencies around the world. Users can plan their trip, buy their fare, and start riding without needing to toggle between multiple apps.

"When you get transit directions, you’ll see the option to pay with your phone with the credit or debit cards already linked to your Google Pay account," states Goolge. "And in places like the San Francisco Bay Area, you’ll also be able to buy a digital Clipper card directly from Google Maps. Once you’ve purchased your fare, all you need to do is tap your phone on the reader or show your digital ticket to breeze on board."

Pay for parking starts rolling out immediately on Android in 400+ cities in the US, with iOS coming soon. The ability to pay for transit from Google Maps expands to 80 agencies globally on Android in the coming weeks.

Comments: (10)

Andrew Smith
Andrew Smith - RTGS & ClearBank - London 19 February, 2021, 12:36Be the first to give this comment the thumbs up 0 likes

Sounds like an obvious innovation - the challenge (especially here in the UK) is that parking is run by a wide variety of private companies, all would need to be integrated I guess....

I also question the end user experience. I dont want to be paying as i arrive, that doesnt sound safe at all, nor does it deal with the issue of how many times i drive round a carpark looking for a space only to see there are none. Finally, i think anyone in a rush will attest that they park, run off and then pull out their phone to pay for the parking - as opposed to sitting in the car for that extra period of time.....

A Finextra member
A Finextra member 19 February, 2021, 13:281 like 1 like

This is a technical solution looking for a problem- we already do using mobile devices. Moreover, if no connectivity (underground) no google.

A Finextra member
A Finextra member 19 February, 2021, 14:07Be the first to give this comment the thumbs up 0 likes

It's a good idea if the majority of parking companies sign up - and ideally give a discount to encourage regular parkers to put the destination into Google maps - best hurry up before Apple Pay puts out a rival program    

A Finextra member
A Finextra member 22 February, 2021, 08:51Be the first to give this comment the thumbs up 0 likes

this looks like yet another data collection point for Big Tech surveillance to feed their advertising machine picture - email, search requests, location, travel, social media, payments... the list goes on.

A Finextra member
A Finextra member 22 February, 2021, 08:58Be the first to give this comment the thumbs up 0 likes

Today I can manage both public/municipality owned and private parking payments with 2 or three mobile apps who have almost all parking facility owners under contract. The added value compared to meters is that I can set a time and then add more or reduce time on my phone as time passes. When checking out from the parking space I end the parking and then the final amount is charged. I do not risk being fined for lack or time or charged for overpayment. All parking areas have a code and I can store favourite areas in the app for rapid check-in. The mobile GPS also directs me to the parking area where my phone is located. I can get statistics and expense reports for business parking from the apps.For payment I pre-select a number of general purpose payment cards and/or instant A2A payment. The service has been available for a couple of years and parking facility managers are now starting to remove meters. Meters do not accept cash since some years anyway. Google needs to be really good for me to switch to their service. 

A Finextra member
A Finextra member 22 February, 2021, 10:53Be the first to give this comment the thumbs up 0 likes

The only issue - GPS sometimes is not available for parking underground neither google as no connectivity.

As previous member commented- what Google is offering is nothing new - technical solution looking for problem, data collection etc etc

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 22 February, 2021, 11:58Be the first to give this comment the thumbs up 0 likes

Enter meter #? As you approach your destination i.e. while you're still driving? Sounds like clunky UX, if not a bit unsafe.

I wonder how hard is it to replicate an Oyster Card like experience for parking ? Park car, tap in, take out car, tap out, parking charge is automatically calculated and debited to funding source on file.

Won't it be a step up in UX even if it's only available with parking operators who sign up with Google?

Robin Setty
Robin Setty - ACI Worldwide (EMEA) Limited - Watford 22 February, 2021, 14:54Be the first to give this comment the thumbs up 0 likes

If you can pay for it in advance but the meter only 'starts spinning' when you and your phone arrive in the car park, this would see a pretty neat solution.  

A Finextra member
A Finextra member 22 February, 2021, 15:43Be the first to give this comment the thumbs up 0 likes

We can pay in advance anyway, so nothing new. As previously mentioned by another member - technology solution looking for a problem. Buy the way a large percentage of parking do not have a mobile signal coverage (rural areas)

A Finextra member
A Finextra member 24 February, 2021, 18:37Be the first to give this comment the thumbs up 0 likes

Clearly the a lot of the comments are valid but i feel its the "first" of many moves by Google. I guess there is some element of them getting additional data from you to feed their advertising engine but i don't think they can get / need anymore than what they already have unfettered access to. It seems the lot of you are thinking more from the perspective of a local. I'm thinking slightly differently. I have many transit cards, many parking cards from the US, Europe and Asia. I keep flipping through them as I travel for work. I see this scaling to all cities, being extremely valuable for out of towners, tourists and I also see Google taking this into the tolling space. 

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