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Citi rolls out digital investment tool

Citi rolls out digital investment tool

Citi's consumer business has introduced a digital wealth investment tool for clients with as little as $1500 to invest.

Citi Wealth Builder matches customers to one of six portfolios based on their responses to questions ranging from their level of comfort with market volatility to their retirement goals and how much they’ve saved to date. Customers can adjust their investment levels with a real-time view of how those changes may affect their goals.

Once the account is open, Citi Wealth Builder takes it from there, monitoring and automatically rebalancing diversified ETF portfolios designed and managed by investment experts. Customers may follow their accounts online or in the Citi Mobile App, with live support available 24/7.

“Citi Wealth Builder makes it easy for clients to start investing so they can reach the next level of their financial journey,” said John Cummings, Head of Citi U.S. Consumer Wealth Management. “It’s part of Citi’s holistic approach to banking and wealth management. In just a few minutes, customers can start building a solid foundation for years to come.”

Citi customers can start using the new digital platform with a low initial investment of $1,500 and no advisory fees for Citi Priority and Citigold clients on their initial portfolio. Additional accounts have a low advisory fee of 0.55%.

The digital advisory tool was developed in concert with Jemstep, a subsidiary of Invesco.

“Jemstep is proud to partner with Citi to provide personalized, goal-based wealth advice to their clients,” says Simon Roy, president and CEO of Jemstep. “We have worked closely with Citi to configure the Jemstep digital advice platform to provide a compelling client experience that supports Citi’s unique value proposition, omni-channel delivery capabilities and robust operational and compliance requirements.”

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