HSBC looks to Fair Isaac for card profitability analysis

HSBC in London has contracted with Fair Isaac to purchase its Credit Line Strategy Optimization (CLSO) service to manage credit card portfolios across its worldwide network.

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HSBC looks to Fair Isaac for card profitability analysis

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The global agreement marks the most extensive deployment of Fair, Isaac's new CLSO service to date. Since its introduction four months ago, CLSO has been adopted by three of the top 20 card issuers in the United States, including Fleet Credit Card Services, First USA and People's Bank in Connecticut.

HSBC will begin immediate deployment of CLSO in the UK within its personal banking division, followed by roll out to the US and then worldwide.

CLSO is designed to help credit card issuers improve account profitability by enabling portfolio managers to test different strategies for credit line assignments across accounts.

Brendan Cook, head of HSBC group's card division, says: "CLSO's advanced analytical techniques will enable us to better anticipate our customers' requirements and needs."

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