Lightico, a startup that helps firms - including banks - collect things like forms, signatures, documents and payments from customers digitally, has raised $14.5 million in a Series A funding round led by Mangrove Capital Partners.
Crescendo Venture Partners, lool ventures and Spinach Angel joined the round for New York and Tel Aviv-based Lightico.
Lightico has built a host of 'micro apps' that helps firms instantly collect information that they need from their customers' mobile phones, whether the customer is interacting through a call centre, website, mobile app or at an instore point of sale.
The startup already works with several major banks to help customers open accounts, secure loans and make payments digitally while meeting compliance standards.
Lightico says it has seen revenue rise by 500% in the last year and that it now serves millions of consumers through more than 250 clients, including banks and insurance firms. The new funding will be used for product development and global expansion as the firm bids to take on industry leader DocuSign.
Zviki Ben-Ishay, CEO, Lightico, says: "Today's consumers have been trained by companies like Amazon, Uber, Apple and Netflix to expect instant experiences anywhere, especially on their mobile phones. Lightico helps regulated businesses accelerate and simplify complex processes in the critical last mile of the customer journey, where customers transact.
"Our technology empowers businesses to deliver the instant digital experiences consumers demand by eliminating the ping-pong of paperwork, endless emails and redundant phone calls that plague sales and service processes."