Uber drives financial inclusion with in-app account from BBVA

Uber drives financial inclusion with in-app account from BBVA

Uber is tapping the power of Open Banking to provide unbanked drivers with access to a digital account from BBVA within its mobile app in Mexico.

The deal will see the bank in Mexico make its services available on a third party application for the first time.

BBVA's digital account is linked to a Mastercard ‘Driver Partner Debit Card", to which payments are disbursed. Additionally, users will be able to access loan products from within app and discounts and reimbursements for gasoline purchases payed by card.

Carlos López-Moctezuma, head of Open Banking at BBVA, says the alliance is a significant milestone in the bank's Open Banking programme. "For the first time we are offering a BBVA product that will ‘live’ in a third party’s platform. In other words, we are bringing the bank to our partner, who in turn is bringing us to their drivers and delivery partners, so that they can take advantage of all the benefits that the bank has to offer, all with a single click.”

Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 05 July, 2019, 13:33Be the first to give this comment the thumbs up 0 likes

BBVA probably gains access to the Uber Driver's income via this app, basis which it can make targeted offers for loan products, etc. Not sure what's in this partnership for Uber, though. On a side note, it's interesting to know that people can become Uber Drivers in Mexico without having a bank account. Curious to know how they get paid when customers pay for Uber rides with digital payment methods. Although Uber accepts cash, I don't think it's possible to onboard the Uber network / app without a bank account in India.

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