Customers of Russia's Sberbank will soon be able to do their banking with a side-order of Big Mac and Fries following a collaboration deal agreed between the state-owned banking entity and the giant US burger chain.
Under the agreement, signed at the St. Petersburg International Economic Forum, the companies intend to partner in card acquiring and a number of other more innovative areas such as using technical systems to analyse data, developing consumer behaviour analysis systems, speeding up bank card payments, developing a payroll project for employees, and the opening of a pilot branch of the bank in a McDonald's outlet.
Alexander Vedyakhin, first deputy chairman of of Sberbank, says: “Cooperation between Sberbank and McDonald’s will combine global opportunities and international quality standards with cutting-edge technology such as AI and big data analysis. All of this will allow us to provide innovative and highly convenient services to clients.”
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