Umpqua bank is rolling out a new mobile app likened to Tinder for bankers, offering users the capability of selecting their own personal banker from a host of mugshots and profiles.
After downloading the Go-To app, customers choose their own personal banker based on professional background, expertise, personal interests and location. Then, using secured text and chat capabilities they connect with their chosen professional to resolve issues, explore financial opportunities and receive expertise.
The full-scale roll out follows the completion of three successful pilot trials over the Spring.
Cort O’Haver, Umpqua Bank president and CEO, says: “Our approach is grounded in a core belief that human interaction matters in banking—especially in the moments when life and money meet. Instead of using technology to create distance between our associates and customers, our Go-To platform leverages technology to create a more meaningful customer experience that helps people make smart financial decisions.”
With the consumer roll out underway, Umpqua is also working with Portland-based fintech outfit Seed on a service for small business customers, providing mobile access to professional business advisors on-the-go.
“Go-To marks a culmination of our first-phase strategy for consumer banking, but we’re just beginning when it comes human digital banking and what it means for all Umpqua customers,” says O’Haver. “Umpqua’s work with Seed reflects our commitment to bring human digital banking to all our customers—both consumer and business.”