Starling Bank has added digital investments from Wealthify to its in-app marketplace, enabling customers to open investment accounts with as little as £1.
Wealthify, backed by insurance giant Aviva, offers low-cost ISA and general investment plans that contain a broad range of investments, such as shares, bonds, property and commodities.
Wealthify’s investment team build and manage investment plans for customers based on their goals and preferred balance between risk and return, with an annual management fee of no more than 0.7% and average fund charges at 0.18% per year.
Starling’s in-app Marketplace, launched in February 2018, offers its customers direct access to third party financial services and products from within their account. Wealthify joins a panoply of fintech startups in the marketplace, including pension provider PensionBee, digital investing service Wealthsimple, mortgage broker Habito, travel insurance provider Kasko and receipts & loyalty partner Flux.
Michelle Pearce, chief investment officer, Wealthify says: "The open architecture marketplace that Starling has created is a vision of the future of banking, and how it should be - seamless access to great products , coupled with a complete view of what you own and what it’s worth."