Canadians can now top up their Amazon accounts by handing over cash or debit cards at their local post offices.
Already available in the US and UK, the free Amazon Cash service is aimed at people who may want to shop online but are unbanked and so have limited options beyond physical money.
Shoppers visit the Amazon site or app and request a barcode that they can either receive via text message or print off.
They then take the barcode to any one of 6000 Canada Post location where they can add funds to their Amazon account through the Loadhub pay-in-person platform from local specialist Payment source.
According to a Smart Insights survey, 59% of Canadians will abandon their online shopping cart because their preferred payment method isn’t available and 40% would have more confidence in the etailer if there was more than one payment method.
Trevor Cook, CEO, Payment Source, says: "Offering Canadians a convenient way to pay for online purchases with cash or debit is a key step towards financial inclusion."