Wells Fargo has launched a simplified single sign-on service to provide customers with one-stop online access to their accounts across a range of product lines.
Logging on to the bank's Web site, customers need only enter their social security number and password once to access all of their account balances, loans and investments in one convenient location.
Previously, Wells Fargo customers wishing to check balances, loans, or investments online would need to sign-on multiple times through separate parts of the site.
"Single Sign-On is the next stage of convenience in online financial services," says Shelley Freeman, executive vice president of Wells Fargo's investment Internet services. "When coupled with our broad array of brokerage, banking and mortgage products, Single Sign-On makes us better than a bank and better than a broker."
From the Single Sign-On page, customers can link directly to many different views of their financial data including a one-page account summary listing all their Wells Fargo balances with individual account totals and category totals; plus immediate access to trading, banking, and brokerage accounts, allowing for faster site navigation.