Apple is extending its payments service to the web, enabling shoppers that use its Safari browser to complete purchases by touching the fingerprint reader on their iPhones.
The new feature sees Apple move beyond instore and in-app payments to the web, where it will join the likes of PayPal in the quest to help online sellers reduce the still-high percentage of abandoned shopping carts.
When shopping at participating merchant sites through Safari, customers will see a 'Pay with Apple Pay' button at checkout. When they click the button a notice will pop up on the screen asking them to authenticate the purchase by either using Touch ID on their phone or the Apple watch.
Meanwhile, Apple Pay is also coming to new countries, arriving in France, Switzerland and Hong Kong within the next few weeks.