25 February 2018
visit www.ebaday.com

Samsung Pay adds loyalty cards in the US

18 May 2016  |  7296 views  |  1 samsungpay

Samsung Pay has fired the latest salvo in the mobile wallet wars, adding support for membership and loyalty cards in the US.

With the average American household carrying almost 30 loyalty cards, the new feature is promising to help users slim down their wallets by accessing their gym, drugstore, supermarket programmes through the Samsung Pay app.

To use membership or loyalty cards, Americans simply launch the app, select the appropriate card, hold their Samsung Galaxy smartphone screen up to the merchant’s scanner, and let the card’s barcode be scanned at the register.

Nana Murugesan, VP, strategy and operations, Samsung Electronics America, says: "Right now, shoppers have several things—credit and debit cards, membership cards, coupons, gift cards—they need to take out of their wallets and scan at the register. Samsung is simplifying the checkout experience by bringing those items to your phone, representing our next step toward a world without physical wallets."

Samsung is waging a global mobile payments battle with Apple and Google, which today launched in the UK. In its home market of South Korea, Samsung appears to be winning, racking up a trillion won ($850 million) in transactions in the nine months since launching, making it the top m-payments app in the country last month.

KeywordsEFTPOS

Comments: (1)

A Finextra member
A Finextra member | 19 May, 2016, 08:39

Emulating cards is just another stupid approach. You see, users are not stupid. They just want loyalty transactions to be transparently performed- Without any personal intervention. Now that would be a change to UX!

Banks get transaction data from merchants. A collaboration platform between those two stakeholders would solve the loyalty and others issues.

And yes, such platforms do exist.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Android Pay launches in the UK

Android Pay launches in the UK

18 May 2016  |  10069 views  |  2 comments | 22 tweets | 20 linkedin
Walmart Pay hits 600 stores; MCX postpones roll-out

Walmart Pay hits 600 stores; MCX postpones roll-out

16 May 2016  |  9052 views  |  0 comments | 15 tweets | 12 linkedin
Apple Pay picks up 1 million new users a week; comes to ANZ customers

Apple Pay picks up 1 million new users a week; comes to ANZ customers

27 April 2016  |  13903 views  |  0 comments | 20 tweets | 22 linkedin
Samsung Pay pushes into SouthEast Asia with Singapore launch

Samsung Pay pushes into SouthEast Asia with Singapore launch

20 April 2016  |  8214 views  |  0 comments | 8 tweets | 9 linkedin
Samsung Pay takes on Apple in China

Samsung Pay takes on Apple in China

29 March 2016  |  6621 views  |  0 comments | 9 tweets | 10 linkedin
Samsung Pay reveals latest figures, draws international expansion roadmap

Samsung Pay reveals latest figures, draws international expansion roadmap

22 February 2016  |  8785 views  |  0 comments | 12 tweets | 9 linkedin
Samsung Pay lands in the US

Samsung Pay lands in the US

28 September 2015  |  14481 views  |  4 comments | 25 tweets | 24 linkedin
$30 million spent on Samsung Pay in first month

$30 million spent on Samsung Pay in first month

24 September 2015  |  8925 views  |  0 comments | 16 tweets | 20 linkedin
Google squares up to Apple with Android Pay launch

Google squares up to Apple with Android Pay launch

10 September 2015  |  11221 views  |  1 comments | 34 tweets | 19 linkedin
Samsung Pay lines up card schemes and banks for launch

Samsung Pay lines up card schemes and banks for launch

13 August 2015  |  14603 views  |  1 comments | 29 tweets | 27 linkedin
Samsung prepares for Apple Pay battle with LoopPay acquisition

Samsung prepares for Apple Pay battle with LoopPay acquisition

18 February 2015  |  17653 views  |  9 comments | 31 tweets | 29 linkedin

Related blogs

Create a blog about this story (membership required)
visit www.ebaday.comvisit www.swift.com/your-needs/instant-paymentsVisit https://www.capgemini.com

Top topics

Most viewed Most shared
Ripple makes new connections to emerging marketsRipple makes new connections to emerging m...
12160 views comments | 16 tweets | 10 linkedin
hands typing furiouslySome Interesting Applications Of The Inter...
10494 views 4 | 9 tweets | 1 linkedin
Basel Committee outlines disruptive fintech scenariosBasel Committee outlines disruptive fintec...
8884 views comments | 15 tweets | 26 linkedin
Investment Association sets up fintech accelerator for asset managersInvestment Association sets up fintech acc...
8331 views comments | 19 tweets | 10 linkedin
R3 creates Legal Centre of Excellence for blockchain technolgyR3 creates Legal Centre of Excellence for...
7947 views comments | 10 tweets | 14 linkedin

Featured job

Basic c. EUR 90K OTE c. EUR 180K plus full bene...
Paris (preferred) or London

Find your next job