Long-suffering investors in mobile banking firm Monitise have at last been given some reason to cheer amid confirmation that the beleaguered company is in talks to sell its marketing content business Markco Media.
Monitise bought Markco Media, the parent company of coupon and deal site MyVoucherCodes.co.uk in 2014.
Although Monitise cautions that discussions are in "very early stage", shares in the vendor soared on the news, rising by 38.25% to 3 pence.
Founded in 2003, Monitise has yet to turn a profit. The company is one-year in to a last-ditch attempt to steer its customer base away from customised mobile banking platforms to cloud-based and on-premises products, having failed in an earlier search for a third-party suitor.