PNC Bank has chosen Trillium Software as its data quality standard for enterprise-wide customer data management. The bank will use the system to consolidate customer information from all lines of business to develop a singular view of its customers across multiple product lines and channels.
Deborah Smith, vice president at PNC Bank comments: "Trillium's best practices business rules and out-of-box functionality provide a great starting place for standardising and de-duplicating customer data, as well as linking relationships among our customers."
By using the Trillium software system in both operational and back-end legacy applications, PNC Bank will seek to consolidate, standardise and link customer information across bricks and mortar and direct banking touchpoints.
The bank is also using Trillium's Customer Key Management Module to understand customer relationships at multiple levels, including individuals and households, over time.
PNC Bank is running Trillium on an IBM mainframe system and intends to integrate with online applications at customer contact points.