Norwegian mobile payments service Valyou shuts down

Norwegian mobile payments service Valyou shuts down

Norwegian mobile payments service Valyou has been shut down, with owners Telenor, DNB and SpareBank 1 blaming a lack of NFC-enabled payment terminals and support from their fellow banks and telcos for their project's failure.

Explaining that "after careful consideration of all options Valyou’s owners have decided to wind down the company," a statement on the mobile money firm's site says that its app has been removed from Google Play and will stop working on 30 November.

Telco Telenor and local bank DNB first teamed up back in 2008 through the creation of a 50/50 joint venture called TSM Nordic. A payments pilot project began in 2011 in Oslo and SpareBank1 was added as a minority partner before Valyou was finally launched late last year. At the time, the JV said that its wallet worked at over 400 stores and promised the support of Skandia Bank, yA Bank, Fana Sparebank and EnterCard in 2015.

However, Valyou now says: "The combination of slower than expected activation of NFC enabled POS terminals and the engagement of more banks & mobile operators into the cooperation has resulted in a much lower than expected end user uptake."

Therefore, despite insisting that it has built the "most user friendly and future proofed mobile payment technology on the market today" and pointing to the arrival of Apple Pay as vindication of NFC-based services, it concludes that "we must accept that, while users of Valyou have been very satisfied with the payment experience the market is not yet ready for this kind of solution and the closure of the company is a sad consequence of this fact".

Comments: (2)

Hitesh Thakkar
Hitesh Thakkar - SME - Fintech startups (APAC and Africa) - India 18 November, 2015, 10:36Be the first to give this comment the thumbs up 0 likes

Why ValYou is stopping here? There can be another Turf for their technology you never know !!!

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 18 November, 2015, 11:531 like 1 like

Just another illustration of a solution seeking a problem and, when it fails to get mainstream adoption, falling back to the standard excuse of "we were ahead of times".  

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