20 May 2018

Austerity bites for the Tooth Fairy - Visa

18 August 2015  |  5087 views  |  0 Baby

How much is a lost tooth worth? Significantly less than two years ago, according to Visa's annual Tooth Fairy survey, which has been published to promote a new app and Facebook calculator for guilt-tripped parents.

Visa's survey of over 4000 US households found that American children are receiving an average of $3.19 per lost tooth this year, a decrease of 24 cents from last year. Kids can expect to receive approximately $64 on the road to adult teeth, down from $74 only two years ago. 2015 marks the second year in a row that the Tooth Fairy has left less under pillows, showing that even fictional creations are not immune to austerity-era household budgeting.

In conjunction with the survey, Visa is releasing its first Practical Money Skills app for Android, an updated iTunes Store app, and an updated Facebook calculator all to help the Tooth Fairy determine the appropriate amount children should receive for lost teeth.

The apps and calculator use Visa's 2015 survey data and factor in demographics such as gender, age, home state, family size, marital status, income, and education levels to formulate how much money the Tooth Fairy is leaving in comparable households.

"Visa created the Tooth Fairy apps and calculator so that anyone - from the first time mother to the father of three - can get an idea of what the Fairy is leaving under pillows in other households," says Nat Sillin, Visa's director of global education. "It's a fun and helpful glimpse at next door, or thousands of miles away."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related company news


Related blogs

Create a blog about this story (membership required)
Visit iliad-solutions.com/

Top topics

Most viewed Most shared
Ripple moves to build ecosystem around XRPRipple moves to build ecosystem around XRP
9529 views comments | 5 tweets | 7 linkedin
HSBC claims blockchain breakthrough for trade financeHSBC claims blockchain breakthrough for tr...
9206 views comments | 14 tweets | 16 linkedin
IT implications and the need to pivotIT implications and the need to pivot
9199 views comments | 2 linkedin
Irish bank caught in social media spying stormIrish bank caught in social media spying s...
8012 views comments | 25 tweets | 16 linkedin
Former JPMorgan blockchain leads unveil new startupFormer JPMorgan blockchain leads unveil ne...
7153 views comments | 2 tweets | 2 linkedin

Featured job

Find your next job