Mobile payments company Square is to open its fourth global hub in Melbourne, Australia, to drive sales of its Register tablet POS.
The US-based company has hired former National Australia Bank and Visa executive Ben Pfisterer to head up the Australian division. At Visa, Pfisterer led the card scheme's innovation and emerging products unit.
He says that Square is looking to tap in to the entrepreneurial spirit of Australia's small business community.
The company began shipping its Register tablet in Australia in November as part of a global roll-out. Square won't give figures, but the assumption is that the product has proved a hit with local business owners and may pave the way for the introduction of other Square applications, including its new line of chip-based mPOS dongles in the near future.