Contactless payments arrive on Coronation Street

Contactless payments arrive on Coronation Street

Visa Europe has signed a six-figure product placement deal with British television network ITV that will see contactless payments get high profile outings on prime-time soaps Coronation Street and Emmerdale.

The ninth month deal will see contactless payments terminals arrive at Dev’s shop and Nick’s Bistro in Coronation Street, and in David’s shop and Café Main Street in Emmerdale.

Kevin Jenkins, MD, UK and Ireland, Visa Europe, told Campaign: "Shops like Dev’s in Corrie and David’s in Emmerdale are exactly the type well-suited to contactless - high numbers of small transactions."

Contactless payments have become mainstream over the last year. Visa says that a fifth of the 500 million cards it now has in circulation in Europe let users wave and pay. The phrase even made Oxford Dictionaries' shortlist for international word of the year in 2014.

Comments: (14)

A Finextra member
A Finextra member 30 January, 2015, 08:09Be the first to give this comment the thumbs up 0 likes

It's Eastenders they should be focusing on. Lots of cash in the east end! gertcha. Can you imagine the woolpack accepting contactless.. and as for corry.. most of the bar staff love a bit of contact..

Richard Sanders
Richard Sanders - Hermosa Consulting - Southend on Sea 30 January, 2015, 09:211 like 1 like

I am not sure the characters of these soaps are actually the types of customers banks want e.g. The Dingles in Emmerdale so it will be interesting to see how much extra business arrives from this sponsorship

A Finextra member
A Finextra member 30 January, 2015, 09:501 like 1 like

Why don't they just make a sensible advert?  KISS

Dave Sanderson
Dave Sanderson - YBS Group - Bradford/Leeds - UK 30 January, 2015, 13:53Be the first to give this comment the thumbs up 0 likes

Agreed with the previous poster, a simple and informative advertising campaign would seem a better fit. I don't watch soaps (honest) but I can't imagine that the use of credit & debit cards to pay for things is particually prevalent within a storyline. 

Lu Zurawski
Lu Zurawski - ACI Worldwide - London 02 February, 2015, 16:17Be the first to give this comment the thumbs up 0 likes

It just occured to me - I cannot remember a fictional representation of a retail electronic payment appearing on TV/film anywhere. Can anyone think of one? Will this be a first for consumer payments?

Richard Sanders
Richard Sanders - Hermosa Consulting - Southend on Sea 02 February, 2015, 16:531 like 1 like How about Arkwrights till drawer that bites his hand on 'open All Hours'' Lu. An advert against cash if ever there was one
Lu Zurawski
Lu Zurawski - ACI Worldwide - London 02 February, 2015, 19:14Be the first to give this comment the thumbs up 0 likes

Sorry Richard - I'm pretty sure Arkwright's was a cash only, manual register.

 

Richard Sanders
Richard Sanders - Hermosa Consulting - Southend on Sea 02 February, 2015, 19:35Be the first to give this comment the thumbs up 0 likes Still funny though - it was payments related. In Yorkshire cash is still king
Andrew Churchill
Andrew Churchill - MIDAS Alliance - London 02 February, 2015, 21:111 like 1 like

Plenty of card fraud in movies - Mel Gibson's stolen cards in Payback, the young O'Connor's ATM attack in Terminator 2 etcetera.

Choice of programmes unfortunate though - I'd have preferred to see a London based soap/drama so they could go on about card-clash!

Btw Richard, trust you to associate with Arkwright! :)

Richard Sanders
Richard Sanders - Hermosa Consulting - Southend on Sea 03 February, 2015, 10:24Be the first to give this comment the thumbs up 0 likes

Thanks Andrew - a genius comic creation by Ronnie Barker. So thanks for saying I, too am a genius

A Finextra member
A Finextra member 03 February, 2015, 12:10Be the first to give this comment the thumbs up 0 likes They won't be making any new ads. The CMO and his number two and three "left" Visa. What will Usan Bolt do now?
Lu Zurawski
Lu Zurawski - ACI Worldwide - London 03 February, 2015, 18:43Be the first to give this comment the thumbs up 0 likes

Richard & Andrew - it was too hard to resist: 

http://www.finextra.com/blogs/fullblog.aspx?blogid=10505

Denis Wicking
Denis Wicking - F C Consultants - Stowmarket 11 February, 2015, 12:41Be the first to give this comment the thumbs up 0 likes

This is a great opportunity to bring the NFC concepts to the masses in a way that ads, documentaries and newspapers will never achieve.

Just seeing the use of NFC cards and phones on TV in normal situations will both educate and stimulate a market - encourgaing people that next time they renew their contract they should look at nfc enabled smartphone. Some of us have gone down that route already to replace the Oyster Cards, but e-wallets are still finding their place in the pantheon of "killer apps"

A Finextra member
A Finextra member 12 February, 2015, 09:29Be the first to give this comment the thumbs up 0 likes

Lu, not sure if it specifically falls into the retail category, but Dr Haywood Floyd pays for a video call to his daughter from the space station back to earth by inserting his Amex card into the phone.  Apparently, Amex had originally submitted a payment ring for the purpose, but it was not used, I guess contactless payments in 1968 were a bit futuristic.