22 August 2017
Find out more

PNC site lets users build their own partridge in a pear tree

05 December 2013  |  2417 views  |  0 PNC Christmas

PNC bank is inviting people to build their own virtual gifts based on the items in the Twelve Days of Christmas carol for the chance to win a 3D printed version of their creation.

Every year PNC publishes its Christmas Price Index, calculating the cost of the the gifts named in the classic holiday song.

In 2013 the index surged 7.7%, with anyone seeking to buy all the items having to fork over $27,393.17. While the cost of 'seven swans-swimming' stayed steady at $7000, 'nine ladies dancing' saw their value jump 20% to $6294.03.

This year PNC has built a fancy interactive Web site where visitors can create their own versions of the 12 gifts and enter a draw for the chance to have them 3D printed using a MakerBot machine and delivered in time for Christmas.

Launched in 1984, the index gathers data from retailers, the National Aviary in Pittsburgh and the Philadelphia-based Philadanco and Pennsylvania Ballet Company. The bank provides lesson plans for schools, which use the index to teach economic trends.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

PNC opens pop-up branch

PNC opens pop-up branch

02 August 2013  |  6510 views  |  0 comments | 10 tweets | 4 linkedin

Related company news


Related blogs

Create a blog about this story (membership required)
download the paper nowvisit www.worldpaymentsreport.comvisit www.dorsum.eu

Who is commenting?

A Finextra member Finextra Member Commented on: Real-time payments in...
A Finextra member Finextra Member Commented on: Barclays uses sensors...

Top topics

Most viewed Most shared
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
12234 views comments | 26 tweets | 23 linkedin
Barclays pairs banking data with third party apps for SmartBusiness DashboardBarclays pairs banking data with third par...
10755 views comments | 22 tweets | 33 linkedin
hands typing furiouslyWhy Is Risk Analytics Important?
10103 views 0 | 6 tweets | 1 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
9995 views comments | 10 tweets | 8 linkedin
Australia regulates digital currenciesAustralia regulates digital currencies
9888 views comments | 21 tweets | 34 linkedin

Featured job

Find your next job