24 February 2018
visit www.ebaday.com

We wish you a mobile Christmas

12 November 2012  |  5905 views  |  0 Man holding Tablet computer

With the Christmas shopping season about to get underway, UK retail association IMRG is forecasting a £920 million spend by consumers using mobile devices in the first two weeks of December alone.

Online retailers are preparing for strong spending as the Christmas shopping peak approaches, with consumers forecast to spend £4.6bn online over the two weeks commencing 3rd & 10th December according to IMRG and Capgemini.

Just under a billion of that figure is expected to go through mobile devices, 15% up on the same period last year.

IMRG says that mobile retail sales have accelerated over the course of the year, as consumers become more comfortable using their smartphones for Web browsing and shopping. In the first quarter of 2012, 8.2% of total e-retail sales were made through a mobile device.

"By the end of the fourth quarter we anticipate that figure will have reached around 20%," states the retailer group.

The two peak weeks of online shopping activity are expected to account for 26-27% of total e-retail sales during the final nine weeks of the year, making up £4.6bn of the total £17.4bn forecast for the period).

Tina Spooner, chief information officer at IMRG, comments: "While it is still common for consumers to browse the shops at weekends before making the final purchase online at Monday lunchtime, we are increasingly seeing the popularity of 'second-screening', where people browse on their mobile devices in front of the TV. Our recent research with eDigitalResearch found 80% of smartphone and tablet owners use their devices in this way, so we can expect to see that 20% share continue to grow in 2013."

Online flea market eBay expects that 30% of of all purchases made on the site this Christmas will be through mobile devices.

Olivier Ropars, senior director, mobile, eBay says: "The high street as we knew it, where the 'showroom' inside the four walls of the store was the centre of our shopping experience, has transformed forever. Consumers now carry a global store in their pocket allowing them to shop anytime, anywhere."
KeywordsE-COMMERCE

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Retailers prepare for smartphone revolution

Retailers prepare for smartphone revolution

18 September 2012  |  9203 views  |  0 comments | 1 tweets
Consumers prefer PayPal over credit cards for online shopping - KPMG

Consumers prefer PayPal over credit cards for online shopping - KPMG

05 December 2011  |  20763 views  |  3 comments | 2 tweets | 5 linkedin
Sofa surfers serve up Black Friday bonanza

Sofa surfers serve up Black Friday bonanza

28 November 2011  |  5482 views  |  0 comments
Rise of e-commerce changing Brits' Christmas shopping habits

Rise of e-commerce changing Brits' Christmas shopping habits

10 March 2011  |  8808 views  |  0 comments

Related blogs

Create a blog about this story (membership required)
visit www.swift.com/your-needs/instant-paymentsvisit www.nextgenbanking.co.ukVisit www.vasco.com

Top topics

Most viewed Most shared
Ripple makes new connections to emerging marketsRipple makes new connections to emerging m...
11674 views comments | 16 tweets | 10 linkedin
hands typing furiouslySome Interesting Applications Of The Inter...
10290 views 3 | 9 tweets | 1 linkedin
Basel Committee outlines disruptive fintech scenariosBasel Committee outlines disruptive fintec...
8452 views comments | 15 tweets | 26 linkedin
Investment Association sets up fintech accelerator for asset managersInvestment Association sets up fintech acc...
7987 views comments | 19 tweets | 10 linkedin
R3 creates Legal Centre of Excellence for blockchain technolgyR3 creates Legal Centre of Excellence for...
7699 views comments | 10 tweets | 14 linkedin

Featured job

Competitive base + commission
London, UK

Find your next job