Dupaco Credit Union and DBS using location-based apps to lure customers into the branch

Dupaco Credit Union and DBS using location-based apps to lure customers into the branch

Dupaco Credit Union is using location-based social media application FourSquare to reward customers who visit its branches with prizes ranging from koozies to the chance to feature on billboards.

The promotion - spotted by the FinancialBrand blog - enables people with the free FourSquare app on their phones to check-in at Dupaco's 12 branches in Iowa, Illinois, and Wisconsin.

The first time customers check in they get a free Koozie (can holders). Every time people use the system they are also registered for a weekly draw to win a $50 gas card. Customers who check in enough to become 'mayor' of the location will have their names featured on electronic billboards and branch signage.

Jennifer Hanniford, assistant VP, interactive marketing, Dupaco, says: "For Dupaco, the value in participating in the Foursquare social circle is engagement with people in a unique, viral way. When people check in to Dupaco, their Foursquare friends know they're here. They can tip off the Foursquare community about their experience. It's a genuine tool for user-generated reviews on venues."

Meanwhile, Asian bank DBS is using Facebook Places, a Foursquare-like app, to reward people who check in at branches in Hong Kong, India, Indonesia, Singapore and Taiwan with points. Users can also earn points by referring Facebook friends to DBS Places and getting them to participate.

The person with the most points in each country wins a two-night holiday for two in an Asian city of their choice.

Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 01 September, 2011, 13:45Be the first to give this comment the thumbs up 0 likes

Kudos to these two banks for taking the early lead on using mobile and social media to jump on to the 'omnichannel banking' bandwagon. This move should resonate well with the preferences of an overwhelming majority of customers to research banking products online but buy them at branches.  

Source: Survey across Australia, Canada, USA and many other countries done by CEB Financial Services Customer Experience Survey, as cited in this TowerGroup report