Australia's Bank of Queensland has joined the roll-call of banks looking to formalise their activities in the Web 2.0 space by advertising for a full-time social media manager.
Based in the Brisbane head office and reporting to the head of direct banking, this newly-created role will manage the bank's presence on Facebook, Twitter and YouTube, "defining how BOQ interacts with both potential and current customers using these mediums".
The successful candidate will need to show experience of winning over business stakeholders as they work to develop the bank's social media and networking policy and strategy.
The creation of the new post comes after rival National Australia Bank claimed its recent social media-heavy 'break up' campaign had nabbed it an extra one per cent of the country's mortgage market.