Wells Fargo celebrates New York return with 'flash mob'

Wells Fargo celebrates New York return with 'flash mob'

Wells Fargo has pulled out the marketing stops for its return to New York, orchestrating a 'flash mob' that descended on the city's Time Square.

The firm was founded in New York in 1852 to provide express and banking services to California and after a long absence is now returning to the city following the 2008 acquisition of Wachovia.

After re-branding the Wachovia branches in New York and other parts of the East Coast, the bank organised an "impromptu" celebration in Time Square last week, tapping the Twitter hashtag #HelloNY and employing musicians and dancers to entertain passers-by.

The bank has also posted a blog on its history in the Big Apple and a YouTube video on its return.

Wells Fargo calls its stunt a "flash mob" although there is some contention over the term and whether it should apply to events organised by companies.

Earlier this year Spain's Santander bank experienced a more authentic - and sassier - version when anti-capitalist activists Flo6x8 invaded a branch in Seville for a "Rumba Rave".

Hat tip: Finextra friend and blogger The Bankwatch

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