23 August 2017
Find out more

Wells Fargo celebrates New York return with 'flash mob'

13 April 2011  |  7196 views  |  0 wells fargo logo web screen shot

Wells Fargo has pulled out the marketing stops for its return to New York, orchestrating a 'flash mob' that descended on the city's Time Square.

The firm was founded in New York in 1852 to provide express and banking services to California and after a long absence is now returning to the city following the 2008 acquisition of Wachovia.

After re-branding the Wachovia branches in New York and other parts of the East Coast, the bank organised an "impromptu" celebration in Time Square last week, tapping the Twitter hashtag #HelloNY and employing musicians and dancers to entertain passers-by.

The bank has also posted a blog on its history in the Big Apple and a YouTube video on its return.

Wells Fargo calls its stunt a "flash mob" although there is some contention over the term and whether it should apply to events organised by companies.

Earlier this year Spain's Santander bank experienced a more authentic - and sassier - version when anti-capitalist activists Flo6x8 invaded a branch in Seville for a "Rumba Rave".

Hat tip: Finextra friend and blogger The Bankwatch

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Wells Fargo pilots EMV tech for international travellers

Wells Fargo pilots EMV tech for international travellers

13 April 2011  |  9481 views  |  0 comments
BMO taps Twitter for customer competition

BMO taps Twitter for customer competition

06 April 2011  |  7489 views  |  0 comments
Citi opens high-tech flagship NY branch

Citi opens high-tech flagship NY branch

16 December 2010  |  13136 views  |  0 comments
No brass in pocket: Barclays' busker goes contactless

No brass in pocket: Barclays' busker goes contactless

27 August 2010  |  12337 views  |  0 comments
ING Direct guerilla marketing stunt makes a splash

ING Direct guerilla marketing stunt makes a splash

26 August 2010  |  14045 views  |  2 comments
Wells Fargo sets up green blog

Wells Fargo sets up green blog

08 April 2010  |  8281 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.dorsum.euvisit www.niceactimize.comvisit www.worldpaymentsreport.com

Top topics

Most viewed Most shared
Rabobank constructs physical model to understand IT architectureRabobank constructs physical model to unde...
15525 views comments | 39 tweets | 74 linkedin
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
13066 views comments | 28 tweets | 23 linkedin
Barclays pairs banking data with third party apps for SmartBusiness DashboardBarclays pairs banking data with third par...
11712 views comments | 22 tweets | 34 linkedin
Australia regulates digital currenciesAustralia regulates digital currencies
10906 views comments | 21 tweets | 35 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
10800 views comments | 10 tweets | 8 linkedin

Featured job

Competitive
London, UK (or flexible)

Find your next job