M-commerce specialist Firethorn is signing up retailers for the launch of a mobile gift card application called Swagg.
Swagg is a direct-to-consumer mobile commerce offering with "smart" technology that allows people to purchase, personalise and exchange gift cards directly from their mobile device. Users also get access to account information and offers through their handsets.
Firehtorn says it is "actively working with merchants" in a bid to launch the system in time for the 2010 holiday shopping season. Earlier this week it signed up American Apparel to a "growing list" of firms that will accept the app.
It has also inked an exclusive deal with Discover Financial Services for payment processing.
Chip Fishburne, VP, financial and merchant services, Firethorn, says: "Swagg will make consumers smarter by allowing them to give and get gift cards, receive personalized offers geared to their individual interests, and keep current with their loyalty programs - all from their mobile device."