Mobile payments outfit mopay has rolled out a service that lets online merchants bill purchases directly to consumers' land line phone accounts.
The initial mopay system was designed to enable people to make small online purchases - often digital goods and services - by charging them to their mobile phones, negating the need for bank accounts and credit cards.
The new mopay call offering extends the idea to land lines. During the online check-out process, mopay's payment screen will prompt the consumer to authorise the purchase through a short, automated call. After authorisation, mopay places the charge to the land line phone account and the purchase is completed.
The system does not require any registration and is available to anyone with access to a land line phone.
Kolja Reiss, MD, mopay, says: "With mopay call, we are solidifying and expanding our market position and establishing mopay as the global leader in innovative alternative payment options."