In a bid to attract the United Arab Emirates' "young professionals", Citi is setting up kiosks in Virgin stores where customers can apply for credit cards using touchscreen computers.
Customers who sign up for the Citibank Lifestyle credit card at the branded kiosks will receive hampers containing goods from the retailer.
Cardholders will also receive a 10% discount on all non-electronic purchases at the stores. Other perks include discounted concert tickets and free access to golf courses.
William Keliehor, head, card division, Middle East, Africa and Pakistan, Citi, says: "This product focuses on providing instant discounts and benefits to 'live life' in a bigger more personal way today."