Mizuho rolls out Teradata CRM technology

Mizuho rolls out Teradata CRM technology

Japan's Mizuho Bank has implemented customer relationship management (CRM) technology from Teradata to support its multi-channel marketing campaigns.

The bank has deployed the vendor's datawarehousing and database technology and customer management application which it will use for event-based marketing (EBM) to promote customer loans, personal credit cards and loyalty programmes.

Teradata says its EBM tools include software-based rules and triggers that detect, analyse and interpret customer interactions. This enables companies to provide timely and personalised services to customers via multiple channels, including the Internet, ATMs and call centres.

Teradata's event-based library contains over 1000 defined customer events. The vendor says its datawarehouse-driven software will help Mizuho analyse detailed data linked to its millions of customers.

Sam Gragg, VP, customer management solutions marketing, Teradata, says: "In banking, customer dialogue across channels is more complex - and more necessary than ever. Imagine holding millions of customer conversations every hour of every day that are timely, relevant, and driven by individual customer intelligence - across multiple channels."

Mizuho has already signed two major deals with technology vendors this month. The bank is deploying an anti-money laundering package from Fortent as well as multi-factor authentication technology from e-security firm Vasco.

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