3M introduces transparent ATM card

3M introduces transparent ATM card

Global technology company 3M says it has developed a new material that enables the production of transparent ATM-functioning payment cards.

The company says the Vikuiti Clear Card Filter is powered by its proprietary multi-layer, IR light-blocking optical film. Laminated between two clear sheets of PVC, the film reflects the IR light generated by LEDs used in ATMs to detect the presence of a card.

The new transparent cards creates a powerful new marketing and business opportunity for banks and financial service providers, says 3M. Typography, solids, patterns, illustrations and photographs all reproduce well on the clear plastic substrate and it accepts traditional four-colour printing in addition to a wide range of translucent inks.

Xavier Lecocq, market development manager of 3M's optical systems division, says the new card "presents immediate differentiation for banks, enabling them to captivate brand name and move their cards to the top of customers' wallets".

In 2004 Fortis Belgium announced plans to roll out 300,000 transparent smart cards supplied by Axalto and featuring debit and e-purse applications. Last year French bank Caisse d'Epargne launched a limited edition transparent payment card, supplied by Gemplus, that had been specifically designed to appeal to the 16 to 25 year-old market.

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