Wells Fargo is marking its tenth anniversary on the Internet by sponsoring a $100,000 sweepstake, offering ten cash prizes of $10,000 each for customers transacting over the Web between 15 June and 31 July.
In 1995, Wells Fargo became the first financial institution to introduce access to banking accounts on the Web and also pioneered the first secure credit card transaction for an online merchant, Virtual Vineyards.
The West Coast bank says online banking is now its most heavily-used channel, with over half of consumer current accounts accessed online.
Sona Chawla, EVP, online sales and marketing, Wells Fargo Internet Services Group, says: "In the early days of Internet banking, customers were most interested in looking at balances and transferring money between accounts. Now...they are focusing on the central role the Net can play in organising and managing their money."
She says account holders who sign in to the online bank, make an online payment or funds transfer, or sign up for online statement delivery between June 15 and the end of July, will automatically be entered in the sweepstakes drawing.