Direct Line opens online car dealership

Direct Line opens online car dealership

Royal Bank of Scotland subsidiary Direct Line is aiming to shake up the new and used car market with the launch of, an online supermarket for UK car buyers and motorists.

The direct insurance and savings group says its new service slashes thousands of pounds off manufacturer's list prices and ensures transparent pricing.

All jamjar car prices include a warranty, 12 months' roadside assistance, one-year road tax and a 7-day returns policy. Cars can be serviced in any UK garage under the jamjar warranty. All UK-supplied cars will also be home delivered.

Ian Chippendale, Direct Line's group chief executive says: "Direct Line shook up the insurance market and with we aim to shake up the motoring market to give motorists a better deal. By cutting out expensive bricks and mortar, we can pass on significant savings to customers. By 2005 we estimate a car will be sold online every 2 minutes."

Customers will be able to buy online or over the phone - using a dedicated call centre - and they can track online every stage of their order.

From launch, is investing £15m in advertising and marketing the service in the coming year

Comments: (0)